Context: Strategic communication for advocacy success
In the realm of advocacy, a well-crafted communication strategy is crucial. For an organization dedicated to combating corruption, such as Transparency International EU (TI EU), effective communication is key to educating the public about transparency issues and mobilizing support for anti-corruption initiatives.
Challenge: Crafting a comprehensive and effective strategy
Recognizing our skill in navigating complex communication challenges, Transparency International EU approached us with the need to develop a comprehensive strategy that would drive impactful results. The challenge lay in the complexity of their mission and the diversity of their audience, which demanded a sophisticated, tailored approach.
The primary objectives were to clearly convey their organizational goals, attract and secure the necessary funding, and ensure their in-house team could seamlessly execute the plan.
Approach: Collaborative development with tailored insights
To enhance TI EU’s communication efforts, we collaborated closely with their team, blending their expertise with our guidance to elevate their communication skills. Through a series of workshops filled with active participation and enthusiastic discussions, we refined the strategy. Our approach ensured that TI EU not only benefited from our insights but also developed their own capabilities as communicators.
The first phase of the strategy involved mapping out different audience groups and gathering specific information to tailor communication efforts effectively. We crafted narratives that resonated with these audiences by carefully selecting key messages aligned with TI EU’s policy objectives. To further enhance our strategy, we analyzed available communication channels to optimize outreach and engagement.
We worked with Savion Ray this year to develop an overarching communications strategy for our office. Over several months, we worked together to reach strategy milestones, and then created an implementable, comprehensive year-long content strategy. I really liked the structured way in which Savion Ray worked: they walked us through every step, and explained the significance of their approach and methods. They were always available for advice and to answer any questions I had. They really got to know us, and as a result, we were able to create a strategy that spoke to our specific needs and goals. I’m really happy with the finished product, and can’t wait to see it in action!
Pia Engelbrecht-Bogdanov
Results: Equipping TI EU with a robust communication framework
The newly developed communication strategy has been met with enthusiasm and satisfaction from the TI EU team. Starting September 2024, our comprehensive plan will assist TI EU in communicating its mission, attracting necessary funding, and effectively engaging stakeholders. Our ongoing support and regular check-ins will ensure the smooth execution of the strategy and address any emerging needs.
Through close collaboration and tailored solutions, we have equipped TI EU with a communication framework that empowers them to independently sustain and enhance their advocacy efforts.
