Dyslexia International
Background
Dyslexia International is a non-profit organization that offers support and services for dyslexic individuals. They aim to raise awareness about dyslexia and help people with the condition manage it better.
The Approach
To help Dyslexia International raise awareness about the condition found in 1 out of 10 people, we came up with a social experiment video. We invited people to an audition and asked them to read text from a special app that we created. The app simulated the experience of a dyslexic person, changing up the words in the text and prompting readers to make mistakes as they read.
Readers had no idea the script was designed to make them feel dyslexic and were surprised to learn the truth. They expressed their support for dyslexic people.
The Result
The video was a success with 2 million impressions in the UK and Belgium, educating the public on what it feels like to live with dyslexia.
