European Investment Bank
Background
The European Investment Bank is one of the world’s largest financiers of climate action and sustainable projects. To communicate its strong commitment to financing green projects, EIB wanted a campaign that will highlight the bank’s efforts in this direction.
The Approach
Since EIB already had plenty of content, we came up with a mini-campaign under the hashtag #ClimateHeroes. We decided to repurpose old videos that were focused on EIB and turn them into something completely new.
We shifted the focus and gave the spotlight to the people in the video who make the real impact on fighting climate change with their every day work. We also adapted the format of the videos for Instagram Reels, making the videos short, up to the point, and appealing to younger audiences.
Co-founders of frusack
Director General of Phnom Penh Water Supply Authority
Territory Sales Manager for d.light
The Result
We produced a series of high-engagement videos for social media and gave new life to old content. The project is still on-going with more videos to come.
