8. Reflect
Beyond the targets shared in the report, we keep our process in check with a retrospective where we look at learnings and how we improve the process for the next effort. The last two stages of the campaign journey are a part of the strategy stage and the next part is back to stage one, understand after having reflected on the last success.
7. Report
While influence is not easy to measure, we always aim to have clear objectives from the beginning and measure success based on the discovery stages. After the duration of the project, we illustrate the results in a comprehensive report, with quantitative and qualitative targets and ready to share internally and with external partners.
5. Show
We put your beautiful digital content in the world and see what happens. If we did our job right, the proposed strategy will do its magic, and you will start seeing first results. We test what messages work best and adjust planned content accordingly. We monitor the conversation carefully with a critical eye for known opponents.
4. Create
We start our content machine and make things to support positioning, dissemination or run-up. These are in the form of witty tweets, beautiful brand graphics, event videos, advocacy animations, custom interactive websites. We prepare your content with utmost care and attention to detail, based on your existing brand, or an identity we create for you.
3. Hook
We look at the discovery from the first two stages and find something people understand and create a narrative to hook on an attractive, newsworthy story that will engage policymakers, journalists and advocates. We develop the story narrative and link it to key milestones in the planning.
2. Inspire
We go beyond the work and campaigns the client has created and look at the world's best campaigns in the industry and beyond to get inspiration for what’s next. We have a creation brainstorm with one of our tested methods, based on the kind of inspiration we are looking for. The creation brainstorm can include the client.
1. Understand
We make sure to understand the client’s context and current situation. We organise a strategic intake workshop where we explore beyond the brief and our communication audit. Furthermore, we look deeper at the organisational goals and actual desired results. We explore the audience from the client’s perspective and gather insights about them.
