Work > The Sound of Success

The Sound of Success

Nostalgic audio-visual experience showcasing the best moments of student life at Vlerick.

The Sound of Success
CLIENT
Vlerick
SERVICE
Digital Advocacy
SECTOR
Education

BACKGROUND

Vlerick Business School is a top-ranked European university with campuses based in Belgian cities of Ghent, Leuven, and Brussels. They wanted to create a video campaign to attract students from all around the world to Vlerick’s 6 Masters Programmes.

THE APPROACH

To help Vlerick Business School raise awareness about the opportunities for future students and get international candidates to sign up for their Vlerick journey, we came up with an ASMR-inspired video concept. 

Our approach was to illustrate the bright and unique details of the university’s campus atmosphere, hooking the audience with the crisp sounds surrounding the best moments in the student’s life.
Enhanced audio-visual effects helped to evoke nostalgic memories while showcasing the benefits of Vlerick’s master’s programs. 

We also decided to utilize the longer video production in a series of digital ads. We featured photographs, short video cuts, and GIFs to accompany the Sound of Success campaign along the way and create a more engaging social media presence. 

THE RESULT

The Sound of Success audio-visual experience brought more than 2.7 million visits to the university’s website in just one month and ultimately led to a 43% increase in the number of Vlerick’s website users. 

Most importantly, the campaign allowed Vlerick to achieve something more than website analytics success. It resulted in increased student application rates, attracting graduates from over 25 countries.

watch the full video below

Let’s get started

We support our clients in a variety of services

Related work
Hospitable
|
Short-Term Vacation Rental Software
Brand Positioning, Digital Advocacy, Event Communication

Put Your Hosting on Autopilot

360° retainer to build up a leading short-term rental brand

Case study
WindEurope
|
Energy
Digital Advocacy

WindEurope’s AI Journey

Tailored Training for Better Understanding of Technology

Case study

Sign up for our newsletter

Get in touch

Sign up for our newsletter