Engineering Intelligence

Reflecting technological innovation through elevated visual brand image.

Context: An industry pioneer pushes the limits of R&D 

Deep 3D learning is at the center of many product engineering processes. Neural Concept speeds up R&D cycles and leads to better, bolder, and cost-efficient concepts. 

They utilize complex algorithms to help innovators create better engineering solutions — whether for new electrical vehicles, next-generation aircraft, or powerplant components.

Challenge: How to illustrate the cutting-edge platform in action? 

Neural Concept stands at the forefront of technological advancement, with a platform that is not just innovative but also complex in its capabilities. 

The primary challenge for the Savion Ray creative team was to design key visuals that could both capture and illustrate a sense of innovation, speed, and efficiency — the cutting-edge nature of Neural Concept’s platform. 

The task was not trivial: how to visualize a platform that empowers creative minds to invent using the simplicity of an algorithm?

Approach: Aligning design and business development goals 

Savion Ray initiated the creative process with a comprehensive kick-off workshop aimed at gaining a deep understanding of Neural Concept, its product, and its objectives. Our team set out to align the design concept closely with Neural Concept’s product functionality, appearance, and delivery mechanisms.

A significant focus was placed on the choice of color scheme, textures and shapes, peculiar product design elements and details. Each design decision was made with the intent to convey specific meanings and emotions, ensuring that the visual identity resonated with Neural Concept’s innovative spirit and the transformative potential of its technology.

Results: 3D campaign for 3D learning pioneers

The collaboration culminated in a dynamic 3D visual concept that went beyond the initial brief. Through the combination of motion design and animation, our team set a new standard for how the company presents itself to the world.

Our partners from Neural Concept entrusted the team to expand the scope of the project, as their creative vision grew along, leading to the inclusion of additional creative assets.

The new 3D visual concept was used as a basis for creating a comprehensive corporate deck with further visual guidelines, presentation templates and marketing materials inspirations. All of these provided Neural Concept with a robust toolkit for their future communication efforts.

Ready to develop your own unique storytelling toolkit? Get in touch today to discuss your specific goals. 

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