Solutions

Your cause deserves exceptional communication.

We believe that strategy and creativity work best together.

This is how we do it.

Services

01

Brand Positioning

Your brand defines your role in the system. It builds trust with your stakeholders and partners, it wins support and advocacy from key decision-makers and amplifiers.
Design your own tomorrow, using a unique positioning strategy, visual identity, innovative websites and bespoke social media channels.

WE HELP YOU

make sure your positioning communicates your goals and aspirations
stand out among your peer organizations and competitors
create narratives and visuals that tell your story in the utmost detail
define your language, visual and brand identity guidelines for years to come

02

Digital Advocacy

The current policy agenda shapes your everyday business and operational priorities. An effective communications campaign supports your direct lobbying efforts. It starts a conversation and takes it to the next level in the digital space.

Take the policy agenda in your hands and navigate the debate in line with your mission.

WE HELP YOU

set up a bespoke communication strategy
execute a digital campaign with an exceptional outreach
get the attention and support of the most impactful stakeholders

03

Events Communication

Your signature event is the opportunity to present your organization in the best light. Make sure that the audience will follow the activities not only on-site but also in the digital space.

Turn your event into an extension of your brand: make it look and feel like it’s a part of your organization, engage the right people in the runup and live, as well as communicate the content covered in a balanced way.

Align your theme, branding, runup and engagement before, during and after the event to perfectly illustrate the scope and success of your mission at the event and beyond.

WE HELP YOU

design an effective event strategy on-site and online
make sure your event looks and feels integral to your organization
teasing the relevant topics to get people in the door
engage the audience in the runup, live and after your event

Methodology

To efficiently tackle the creative challenges of EU communication, we developed a unique methodology – a journey for your communications campaign.

Our Eight Rays Wheel represents a continuous cycle of a creative process that shines light into ways to reach your audiences, get debates going and mobilize support for a policy decision in line with your mission
The top part of the wheel represents a strategic workframe, whilst the bottom includes all you need to know about the execution and the precious deliverables.

Click on each ray to get into details!

8. Reflect

Beyond the targets shared in the report, we keep our process in check with a retrospective where we look at learnings and how we improve the process for the next effort. The last two stages of the campaign journey are a part of the strategy stage and the next part is back to stage one, understand after having reflected on the last success.

7. Report

While influence is not easy to measure, we always aim to have clear objectives from the beginning and measure success based on the discovery stages. After the duration of the project, we illustrate the results in a comprehensive report, with quantitative and qualitative targets and ready to share internally and with external partners.

5. Show

We put your beautiful digital content in the world and see what happens. If we did our job right, the proposed strategy will do its magic, and you will start seeing first results. We test what messages work best and adjust planned content accordingly. We monitor the conversation carefully with a critical eye for known opponents.

4. Create

We start our content machine and make things to support positioning, dissemination or run-up. These are in the form of witty tweets, beautiful brand graphics, event videos, advocacy animations, custom interactive websites. We prepare your content with utmost care and attention to detail, based on your existing brand, or an identity we create for you.

3. Hook

We look at the discovery from the first two stages and find something people understand and create a narrative to hook on an attractive, newsworthy story that will engage policymakers, journalists and advocates. We develop the story narrative and link it to key milestones in the planning.

2. Inspire

We go beyond the work and campaigns the client has created and look at the world's best campaigns in the industry and beyond to get inspiration for what’s next. We have a creation brainstorm with one of our tested methods, based on the kind of inspiration we are looking for. The creation brainstorm can include the client.

1. Understand

We make sure to understand the client’s context and current situation. We organise a strategic intake workshop where we explore beyond the brief and our communication audit. Furthermore, we look deeper at the organisational goals and actual desired results. We explore the audience from the client’s perspective and gather insights about them.

STRATEGY

EXECUTION

Tools

We invest our time to develop the best tools and acquire the most advanced technologies on the market, so we can focus on what’s important for you and your new campaign goals.