Social media significantly influences communication, whether it is utilizing storytelling for impact or sharing effective social media messages. Now, with the rise of Artificial Intelligence (AI), communication and narrative strategies are undergoing a huge change. At Savion Ray, as a digital communications agency, we prioritize understanding and keeping up with evolving communication trends.
Let’s dive into the impact of AI on digital spaces – read on to learn about different AI tactics to grow engagement with users.
The essence of social media communication and storytelling lies in reaching and engaging with audiences. Traditionally, this was done by trial-and-error methods, manual analysis of user interactions, and generalized content strategies. Now, numerous AI tools have emerged helping to increase user engagement. AI allows businesses to strengthen relationships with their audiences and efficiently achieve their social media objectives.
Artificial Intelligence can assist with reaching various social media goals through content personalization, visual content creation, ad optimization, and user support.
Whether it is about targeting a specific gender demographic for an event or diverse communication channels to spread a campaign message, reaching the correct audience is crucial for the impact of online storytelling. AI systems allow businesses to tailor their stories and messages to specific audiences. This is done through AI data analysis of users’ interests, past interactions, and demographics. Once AI determines specific niches, it goes on to optimize stories to better resonate with the targeted audience and increase engagement.
Effective visual storytelling techniques play an important role in conveying business messages and attracting audiences. A good example of this effectiveness can be seen in the Sound of Success campaign. Through a well-crafted audio-visual experience, the campaign increased website traffic by 43%.
Creating such a successful visual experience typically requires a lengthy creative process. This is a challenge for smaller comms teams that AI algorithms can now help tackle. AI can not only speed up the process but also add different perspectives to further enhance the project. These algorithms offer numerous layout designs and generate various visual elements while keeping in mind preferred storytelling styles. With human supervision, visual AI storytelling has the potential to significantly elevate narratives in digital space.
Ads are an effective way to attract and spread messages to a targeted audience. The power of ads is visible in cases like the CLEPA ads campaign which increased the website traffic by 70%. Many ad campaigns that reach similar success, do so with the help of AI. Besides segmenting audiences and predicting user behaviors, AI can adjust visual and written content to the likeability of the audience. These capabilities increase the chances of user engagement with the ads as well as the company page.
Artificial Intelligence allows businesses to simultaneously communicate with numerous users providing them with requested information. The most frequently used AI programs for this task are chatbots. Such programs use pre-determined data to assist users with finding the right material. The chatbot in the IPPF campaign excellently demonstrates this capability. It can efficiently navigate multiple users through a 400-page document.
Whether individuals want to learn more information or find an answer to a specific question, chatbots can assist them in no time. They can help users with various inquiries making them invaluable tools for efficient communication.
Artificial Intelligence is reshaping communication and storytelling on social media with useful tactics. From analyzing relevant data to enhance digital creative content to assisting users with their inquiries, AI opens a new window of possibilities.
Ready to move beyond traditional methods and revolutionize your social media strategy? Book a meeting with us to unlock your full potential and elevate your game in the dynamic digital landscape.