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Stories, tips and inspirational insights to upgrade your communication

We love sharing our best practices and industry hacks to help you bring creativity and innovation to your communications.

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The EU AI Act: DOs, DON’Ts, and what’s ahead

October 2024
Latest Articles

We’ve covered the basics of the EU AI Act and what’s important for communicators to know. Now, it’s time to get practical — what should communicators do, avoid, and expect in the future as they navigate AI in their daily operations? Here’s a guide to help you make the most of AI in communications while […]

November 2022
Communications, Latest Articles, Strategy

ASMR storytelling that wins audiences

Seeing sensory-inspired video storytelling producing feasible results, we could not wait for an opportunity to work on an ASMR-inspired campaign. So, when Vlerick Business School approached our creative team, we knew ASMR was the best way to attract students from all around the world to the university’s six Master Programs.

November 2022
Latest Articles, Strategy

“Map the Gap” – Best in Awareness, Lobbying and Events

Huawei has joined the European Commission’s Pact for Skills to help build digital skills and talent development for a new digital Europe. We are very proud to have played a role in this journey, as our Map the Gap campaign wins in three categories at the Association Excellence Awards in London.

August 2022
Latest Articles, Strategy

3 tips for a successful brand positioning strategy

Creating a successful brand is equally important for both profit and non-profit organizations. In fact, using brand positioning techniques is crucial for establishing the organization’s presence in the industry, connecting with the audiences and maintaining strong stakeholder influence.

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