One year into the war in Ukraine, our copywriter shares his personal story about how workplace support is sometimes just enough to tip the scales from the state of desperate uncertainty to the strongest motivation to continue the fight.

Events have always been at the core of the EU influence toolkit. To understand why we get excited about events , we are sharing some of the best approaches that led to successful and impactful events in the past. 

Seeing sensory-inspired video storytelling producing feasible results, we could not wait for an opportunity to work on an ASMR-inspired campaign. So, when Vlerick Business School approached our creative team, we knew ASMR was the best way to attract students from all around the world to the university’s six Master Programs.

Huawei has joined the European Commission’s Pact for Skills to help build digital skills and talent development for a new digital Europe. We are very proud to have played a role in this journey, as our Map the Gap campaign wins in three categories at the Association Excellence Awards in London.

Creating a successful brand is equally important for both profit and non-profit organizations. In fact, using brand positioning techniques is crucial for establishing the organization’s presence in the industry, connecting with the audiences and maintaining strong stakeholder influence.

Video storytelling has proven to be a game-changer in engagement and persuasion. And while it takes time to master the production skills, developing the right concept for your video is what helps turn policies into stories to tell.