Was your company going to sponsor a big event this spring? Then the coronavirus outbreak happened and threw the whole of Europe in a massive panic: thousands of events and gatherings have been cancelled all over the continent. Brussels was no exception.

At the end of October, when I told one of my business partners that I was going to the Web Summit, the biggest technology conference in Europe, he said: “I have one question for you: Is it really worth the hype?”

What if we don’t need to take months to create a strategy? If we can build the strategy over an extended period in increments and implement it one step at a time?