Put Your Hosting on Autopilot

360° retainer to build up a leading short-term rental brand

Context: Have you ever heard of STR automation? 

The short-term rental (STR) industry has experienced rapid growth during COVID-19, driven by an increasing number of hosts and guests seeking unique, flexible, and personalized travel experiences. This booming sector consists of one-person businesses managing hundreds of properties, demanding innovative solutions to streamline operations, enhance guest satisfaction, and maximize host profitability.

Hospitable emerged as a game-changer platform for vacation rental hosts in the STR market. Their mission? To make hosting easier and more rewarding for STR operators, whether managing one property or an entire portfolio.

Challenge: Building the Hospitable brand from the ground up

Despite a powerful value proposition, Hospitable needed a robust brand identity and a comprehensive communications strategy to cement their leadership in a competitive market. 

To ensure their brand is all set for long-term success and growth, they’ve chosen a community-based approach, engaging with the target audience through a wide range of channels. 

This required building the brand from scratch and crafting a 360-degree communications strategy to ensure consistent messaging and impactful campaigns. This is where Savion Ray stepped in to build their brand from the ground up and create and execute a narrative that resonated with hosts, guests, and the broader STR ecosystem.

Approach: Beyond the retainer — a close partnership for growth

Our team partnered with Hospitable over multiple years, providing a comprehensive retainer service and executing tailored campaigns to elevate their market presence. This collaboration showcased our ability to turn complex narratives into impactful stories and deliver results.

360-degree communications strategy beyond your usual retainer

Social Media & Community Management: We built an engaged community through dynamic content and responsive management, ensuring brand loyalty and consistent messaging.

Newsletters: Delivered regular updates to Hospitable’s audience, combining strategic messaging with creative flair.

Podcast, Masterclass & Webinar Series: Organized a series of impactful events, including webinars, masterclasses, and local gatherings, to foster community connections and thought leadership. Produced educational and engaging series that positioned Hospitable as a thought leader in the vacation rental industry.

Website Revamp & Content: Created a new Hospitable website from scratch, bringing the new identity and core messages forward, as well as improving overall navigation. We then crafted compelling blogs and landing pages to attract and retain customers with an SEO-driven approach for maximum reach.

In addition to ongoing services, we supported Hospitable with more extensive campaigns and innovative projects:

Video and Outdoor Advertising Campaigns:

• Designed visually compelling and targeted ad campaigns to boost brand awareness across digital and physical platforms.
• Managed campaigns on G2, Google Ads, and beyond to reach diverse audiences.

Experiential Campaigns:

• Executed unique, immersive experiences at industry-leading conferences like VRMA with on-site support.
• Created tailored campaigns to resonate with conference attendees, combining creative visuals with experiential marketing tactics.

Strategic Content Creation:

• Developed targeted content for specific campaigns, ensuring cohesive messaging across platforms.

Results: Driving growth with long-lasting community 

Through our comprehensive strategy and creative execution, Hospitable achieved significant milestones:

• Increased online presence: Expanded its reach across social media platforms and improved website traffic.
  
• Enhanced brand loyalty: Fostered a community of engaged users and industry advocates.
  
• Market leadership: Solidified its position as a leader in short-term rental automation.
  

By leveraging all our expertise and services across the whole spectrum of communication efforts, we transformed Hospitable into a recognizable and respected brand in its industry.

Our collaboration beyond the classical notion of ‘retainer services’ allowed us first to craft and then feel and tell the story of the Hospitable brand, reflecting our commitment to providing tailored solutions that align with our client’s goals over the span of years.

Let’s get started