Work > Girl2Leader

Girl2Leader

Giving a voice to teenage girls around the world

Girl2Leader
CLIENT
Women Political Leaders
SERVICE
Events Communication
SECTOR
Gender Equality
Women Political Leaders Logo

Background

Women Political Leaders (WPL) is the global network of female politicians. The mission of WPL is to increase both the number and the influence of women in political leadership positions. Their global campaign @Girl2Leader aimed to inspire teenage girls to get involved in politics and become leaders.

The Brief

Savion Ray partnered with WPL to manage the digital engagement of the global event around the International Day of the Girl, which took place in 20 different countries all over the world and featured national politicians on 4 continents. The campaign aimed to reach girls, while also engaging politicians globally. This included content creation and visuals, Instagram stickers, community management, and creating engagement drivers on Facebook and Instagram for the target audience.

The Result

We reached 8.2 million impressions worldwide, 33k engagements and 3.5k mentions globally. We also managed to obtain political supporters such as the President of Malta, 12 MEPs and 18 national politicians.

High Level Influencers

Let’s get started

We support our clients in a variety of services

Related work
Eclipse Foundation
|
International trade
Digital Advocacy, Events Communication

Unlock the Cloud

Amplifying critical insights into the Open Services Cloud.

Case study
Council of Europe Development Bank
|
Diversity, Social Justice, Equality
Events Communication

HERO: Housing and Empowerment for Roma

Supporting HERO to champion the empowerment of Roma communities.

Case study

Sign up for our newsletter

Get in touch

Sign up for our newsletter